Course Overview

Competitive analysis helps you understand where your organisation stands, where opportunities exist, and how competitors may respond. Structured analysis helps you make proportionate, well-judged decisions and respond confidently to change.

This course will help you develop skills in analytical and strategic thinking and strengthen your decision-making. In this practical module, you'll explore structured tools such as SWOT and PESTLE to identify meaningful market gaps and improve your judgement when responding to competitive threats.

Learning Objectives:

By completing this course, you will be able to:

• Explain why competitive analysis matters and the risks of poor or delayed decision-making
• Apply tools such as SWOT and PESTLE to scan the market and identify risks and opportunities
• Recognise how bias, ethical judgement and responsible data use influence competitive decisions
• Identify market gaps and compare aspects of your organisation's performance against competitors or industry standards
• Outline practical strategies to differentiate the organisation and respond to threats