Overview

For B2B businesses, renewal management is a critical strategy to long-term growth, sustainability and success.

It is an important part of the account management process that requires the application of multiple sales skills and competencies.

Objectives

By the end of the course, learners will be able to:

• Explore what renewal management is and what is involved in the renewal process;
• Identify why renewal management matters in sales;
• Review ways on how to manage the contract renewal process;
• Examine what to do with non-renewals;