Overview

A practical, jargon-free look at what AI means for marketing, from content creation and personalisation to analytics. Marketers learn where AI is transforming the work, how to use today’s tools for real tasks, and how to use it responsibly, with disclosure, copyright and brand safety in mind. Four short units.

Target Audience

Marketing professionals across content, campaigns, digital, social and analytics, from executives to marketing leaders. No technical background required.

Learning Objectives

Upon completion, learners will gain a full and clear understanding of:

• What AI is and isn’t, in plain language
• Where AI is transforming content, campaigns and analytics
• How to use today’s AI tools effectively for real marketing tasks
• The specific risks of AI in marketing, from copyright to false claims
• How to use AI responsibly, with disclosure, brand safety and the rules in mind
• How to talk about AI confidently with their team, clients and customers

Features and Benefits

• Written for complete beginners: practical, jargon-free and easy to follow.
• Current and fact-checked: researched against up-to-date 2026 sources, including the latest tools and regulation.
• Four short, focused units with gated progression; each unit unlocks once the previous one is passed.
• Light, formative interactions running through every unit (click-to-reveal, quick knowledge checks and estimate-and-reveal sliders), never scored.
• An end-of-unit quiz that finishes with a marking screen showing which answers were right or wrong, with a short explanation for each.
• Easy retakes: a failed quiz drops the learner straight back into freshly shuffled questions, with no need to click through the unit again.
• Optional audio narration on every screen (the learner chooses to listen), plus narrated motion-graphic video introductions, with captions throughout for accessibility.
• Responsive layout, suitable for PC, tablet and mobile.
• SCORM 1.2 conformant (single SCO); reports completion and an averaged score to any compliant LMS.

Course Contents

Unit 1: AI Foundations for Marketing

• What AI is and why marketing is one of its busiest homes
• How AI learns and why brand and quality matter
• What AI is good at and where it falls short
• The data behind marketing AI

Unit 2: AI Across Marketing

• Content creation, the flagship use
• Ideas, SEO and the new Generative Engine Optimisation (GEO)
• Personalisation, email, social and advertising
• Analytics, prediction and chatbots

Unit 3: Generative AI for Marketing Tasks

• Drafting, repurposing and brainstorming content
• Images and visuals, with rights in mind
• Prompting in your brand voice and personalising at scale
• Handling data safely and the limits to respect

Unit 4: Using AI Responsibly in Marketing

• Disclosure and truthful, substantiated claims
• Copyright, likeness and deepfakes
• Brand safety, customer data and authenticity
• Accountability, human review and a personal checklist