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Introduction to Marketing


This course outlines the principles of marketing including market research, the marketing mix, promotion and brands. Trainees will get a full understanding of the importance of marketing for the success of any business.

Learning Objectives/Outcomes

  • What is marketing?
  • What is market research and why is it so important for marketing?
  • What is the marketing mix and marketing promotion?
  • What is a brand and what impact does it have on a business?
  • What is marketing evaluation and why is it important?

Target Audience

Business and corporate