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CRM an Introduction


"This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.".

Learning Objectives/Outcomes

  • What is 'CRM'?
  • How did it develop?
  • What does CRM look like in action?
  • What are the benefits of CRM?

Target Audience

Business and corporate