Overview

Stories are designed to create a picture. In sales it is creating a better alternative. Using examples from well-known brands and the science behind storytelling, this module provides a framework for how to structure and deliver stories within sales conversations to have maximum impact.

Objectives

By the end of the course, learners will be able to:

• Explore the science of storytelling and how to use stories to invoke action;
• Recognise the benefits of storytelling in sales and what to include to engage and capture your audience’s attention;
• Identify what to avoid in your stories;
• Explore how to use each selling experience as a storytelling opportunity;
• Review examples of well-known brands and the origin of their stories;